Greg Gould

About the Artist

There are moments where music carries more than melody, where it becomes a call for change. Australian vocalist Greg Gould steps into that space with the release of his powerful new album 'Strings Attached (Deluxe)', led by the powerful focus track 'No More', featuring Kate DeAraugo, Adam Noviello and Kween Kong. Created in response to the tragic deaths of Jesse Baird and Luke Davies, the song’s accompanying music video is grounded by an incredibly personal presence, with Baird’s mother appearing on screen in a moment that transforms the work into both a touching tribute and a powerful statement. Upon hearing the song, Jesse Baird’s mother, Helen Baird, connected deeply with the track’s heartfelt lyrics. Co-written by Gould (with Adam Noviello & Jack Hollander), the song is a tribute to both her son Jesse and his partner Luke Davies. In the wake of a tragedy that drew widespread attention across Australia and the world and continues to unfold through ongoing legal proceedings, she was moved by its message and reached out to Gould to thank him for creating the song. She wanted to be part of the accompanying music video, not only to help raise awareness, but to honour her son and his legacy, bringing a profoundly personal layer to the project. The music video delves into the realities of domestic and sexual violence, featuring real survivors who share their stories with striking honesty and vulnerability, including Gould who is a survivor of sexual abuse himself. Their presence brings a deeply human dimension to the visual, supported by performances that honour these experiences with care. At its centre is Helen Baird, whose strength anchors the piece, reinforcing its broader aim to start conversations, raise awareness, and ensure those impacted feel seen and supported. “My hope is that this reaches people who need it. That it starts conversations. That it makes some noise around issues that are far too often not talked about yet so close to home for so many. And most of all - that it reminds survivors that you are not alone. Being on set with Helen and the other survivors was incredibly powerful - there were many tears but also so much shared strength” says Gould.